The College was established at Wenzao Ursuline University of Language in 2013 and renamed by New Media and Management on August 1, 2021 to follow the global trends. It integrates new media, digital technology, and management, with humanities at its core and extension to innovated application, aiming at cultivating battle-ready talents in the workplace with public recognition of their ability to entrepreneur new forms of life. The College consists of three academic departments and one program: Department of International Business Administration, Department of Digital Content Application and Management, Department of Communication Art, and Bachelor’s Degree Program of New Media in International Marketing, joined under the beliefs of innovation and productivity as a new alternative between conventional business management and creative industry.

The College focuses on new media and management, integrates digital technology, communication instruments and business administration, and trains students with cross-disciplinary communication skills in foreign languages. The designed curriculum improves the application levels of communication tools, combines technological functions, and turns over the traditional business models and thinking. We place great emphasis on practical operations, connecting closely to related industries domestically or internationally.