Wenzao Ursuline University of Languages recently held the “Digital Marketing and E-commerce Industry-Academia Collaboration Signing Ceremony and Instructor Appreciation Event,” bringing together representatives from 28 partner enterprises and multiple industry instructors to witness a significant milestone in industry-academia cooperation.
The event integrates two programs—the “Digital Marketing and E-commerce Elite Training Program under the Industrial New Talent Initiative” and the “Digital Marketing and E-commerce Employment Program.” Hosted by Associate Professor Wu Shao-tzu of the Department of International Affairs, the programs are jointly supported by industry partners who provide a practice-oriented training curriculum, aiming to inject fresh talent into the industry.
Wenzao President Chuang Hwei-Lin stated in her speech that amid global digital transformation and internationalization trends, enterprises are in urgent need of interdisciplinary talent equipped with “language proficiency, digital skills, and cross-cultural communication abilities.” She emphasized that university education should go beyond knowledge transfer and actively create learning environments connected to industry, enabling students to gain hands-on experience and become workforce-ready professionals. The collaboration with 28 enterprises represents a concrete implementation of Wenzao’s “Language × Professional Expertise” educational philosophy.
During the event, several industry leaders shared insights on market trends and talent demands. Chiou Shi-guang, Director of Amazon Global Selling, noted that Taiwan, as an export-driven economy highly dependent on trade, has over 60% of enterprises developing their own brands. However, more than 30% still rely on traditional trade shows for overseas expansion and are facing challenges such as declining orders, rising international shipping costs, and unstable supply chains. He also highlighted that a shortage of digital talent remains a common bottleneck for about 70% of enterprises.
Huang Ying-hao, General Manager of Chih-Yu Co., emphasized that without cross-border e-commerce professionals, small and medium-sized enterprises struggle to gain international visibility, making support from the education system crucial. Meanwhile, Chiou Wen-ting, General Manager of Yingdi, shared firsthand experiences of transformation, stating that “transformation is painful, but not transforming is even more painful,” and stressed that persistence and continuous innovation are key to success.
Project leader Associate Professor Wu Shao-tzu noted that the greatest achievement of the two programs lies in creating a win-win ecosystem. Students are able to gain interdisciplinary expertise and practical experience regardless of economic background, empowering them to pursue their aspirations. Enterprises benefit by accessing suitable talent and reducing recruitment and training costs. Government resources are transformed into key talent development drivers that support industrial growth and overseas expansion. The university, in turn, enhances its teaching quality and social impact.
She concluded that through collaboration among industry, government, and academia, the initiative not only injects vitality into Taiwan’s industries but also opens up broader international opportunities and future possibilities for the younger generation.
